How to work SEO

Why we use of Search Engine Optimization -

1. ·       Increase visibility on Search Engine.
2. ·         Get more traffic in your website -Traffic – Number of user to visit your website.
3. ·         Convert a business to international business.
4. ·         Easy to show business as a brand.

Your WEB PAGE

Google looks at that -

1)Name

2)Tittle

3)Description

4)Meta description

5)Heading tags

6)Content

7)Images

8) links

·         Page Title tags focused your website. Title content is on the page in under 55 to 60 character including space. Keywords target the title page.

·         Meta Description –   It useful to a person who researching on the internet. It is useful to search engine. Meta description between 150 to 160 character including spaces.

·         Header focus your data.

·         Structured data they focus what content on your pages of your website is all about you.

 It is very important because quick inside about content available  on the web page. Search Engine result pages as the clickable headline for given result. Accurate and concise description of page content.

 White Hat SEO And Black Hat SEO

White hat SEO-

White Hat SEO techniques include using keywords and keyword  analysis, backling, link building to improver link popularity and writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also, called Ethical SEO.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.

Black Hat SEO –

Black hat SEO is more frequently used by those who are looking for a quick financial return on their website rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.. 

Google Penalties for Unnatural Footprints

You need to be aware that works in your website to improve your web rank can also get you penalized.  In particular, the google web spam team is currently waging a PR war on sites that rely on unnatural links and other manipulative tactics. 

Google is making sure it takes longer to see results from black and white hat SEO, and intent on ensuring a flux in its SERPs based largely on where the searcher is in the world at the time of the search, and where the business is located near to that searcher.

There are some things you cannot directly influence legitimately to improve your rankings, but there is plenty you CAN do to drive more Google traffic to a web page.